Elliot Grove, director of Raindance Film Festival in the UK has seen loads of press kits in his time, and I consider him an authority in this subject.
Documentary films appeal to a wide range of age groups, each with distinct preferences and interests. Here's a breakdown of various age demographics and the types of documentaries they typically enjoy.
Documentary demographics can offer a clearer picture of how the film can be tailored to meet the interests and preferences of different viewers.
The "call to action" in a documentary is a powerful tool, urging viewers to respond in a specific way after watching the film. Documentaries often aim to not only inform and entertain but also to inspire change or action.
A film hook is a unique angle or aspect of your story that grabs the audience's attention. It's the selling point that makes your film intriguing and worth investing in.
Marketing budgets for documentaries are crucial for reaching the intended audience and maximizing the film's impact. Depending on the scale of the distribution and promotional strategies, marketing budgets can vary.
Your main aim with film festival marketing is to get buzz and a distribution deal.
Keep in mind you constantly pitching, to the audience, the media, festivals and distributors.
Film marketing is an excellent opportunity to get media exposure and market your film directly to fans.